Marketing for Growth

We have combined our own extensive research with expert external knowledge – such as that of our geo-demographics profiling partner. This provides vital insight into how our target audience interacts with our business, what messages resonate best and, of course, ensures you know where in your territory to focus your marketing efforts.

Together, we will help you to design an integrated marketing plan:

• Own local website
• Lottie.org listing
• Print advertising in community mags
• PPC and Social Media advertising
• PR to generate coverage in your local media
• Leaflet drops with affiliate businesses in the community
• Running Dementia Friends training and events
• Networking with key healthcare and community contacts.

Your route to market

Whilst your team in the office will be responsible for the delivery of daily care, your role, as franchisee, is to develop and grow your client base. Firstly, by raising awareness and educating the local community about who you are, and how your new business is different. Secondly, by generating interest in the service through showcasing the benefits of our carer-centric approach to prospective clients, referrers and affiliates alike. And thirdly, driving enquiries by consistently networking and being a visible, active member of your local community.