Private Care Opportunity | Join Visiting Angels Franchise
The Support of a Global Giant
Setting up a care business is a complex process. That’s why we’re with you every step of the way. And this is where our international size and scale really comes into its own – we’ve honed the support we offer our 600+ franchisees over the last 20 years and now, bring the very best to you.
1) Pre-launch support: prior to launching your business, our expert team will guide you through essential set-up tasks like your CQC registration, locating suitable premises and recruiting your Registered Manager. Generating interest for your service through marketing and networking will be a top priority at this stage too.
2) 12-week jump-start programme: upon launch, this 12-week intensive programme helps you get off to the best possible start.
3) Business support programme: we pledge to support you from day one, but most importantly, we’ll continue to support you for the life of your business.
We recognise that one of the main reasons for joining any franchise brand, is to benefit from a wealth of knowledge and expertise as you launch and grow your own new business. We’re committed to delivering exactly that.
The private care opportunity
Visiting Angels serves the private pay and top-up care market. We don’t work with Local Authorities on packages that are wholly funded through local council budgets. This is because we pay our caregivers well and offer work-related benefits to appropriately reward them for the incredible work that they do.
Local Authorities hand out hundreds of hours of care work to at-home care providers. But in taking them, these companies are caught in a vicious cycle of paying their carers minimum wage, offering 15-minute care visits and constantly being pressured to accept reduced rates as Local Authorities struggle with budget cuts.
The socially funded care market is characterised by high competition, low margins and high staff turnover. And, as you now know, that’s not the Visiting Angels way!
Your typical client
There’s no such thing as an ‘average client’. We don’t believe so, anyway. What we can tell you, is that we’ve spent a lot of time getting to know our market. The typical demographic of our actual clients and who takes responsibility for organising care in the first place. What types of media they consume, how they like to reach out to us and when they are most likely to make what is, essentially, a buying decision. Albeit one that’s often made at an emotionally challenging time.
Our research tells us that our typical client is over 65, within the top 20% wealth bracket for the area and pays for their care with their own funds. They require a mix of personal care and companionship and value their independence and dignity. The first contact we receive from this particular client is usually from their son or daughter.
