• A Carer-Centric Franchise Model

At Visiting Angels, we prioritize caregiver satisfaction and retention, setting us apart from traditional home care franchises. By valuing and supporting caregivers, we reduce recruitment costs, improve service quality, and drive long-term business success.

While some care businesses focus on short-term profits by cutting costs or overworking staff, we take a long-term approach, ensuring that our caregivers feel valued—leading to better service and higher client retention.

• ‘Choose Your Caregiver’ Initiative

We recognise that being invited into someone’s home is a privilege, not a right. Our unique caregiver matching process allows families to play an active role in choosing their care provider.

We assess not only a client’s health and care needs, but also their personality, interests, and background.

Clients are provided with a shortlist of compatible caregivers, from which they select two to three preferred carers for long-term continuity.

This approach fosters strong relationships, leading to higher satisfaction and loyalty—both for clients and caregivers.

• A Commitment to Quality Care – Minimum One-Hour Visits

Unlike many care providers that schedule rushed, 15-minute visits, Visiting Angels enforces a minimum one-hour care visit policy.

Clients receive comprehensive, unrushed care, ensuring their needs are fully met.

Caregivers are given the time and flexibility to provide quality support without feeling overwhelmed.

This approach leads to higher job satisfaction for caregivers and better overall client outcomes.

We believe in making brief, impersonal care visits a thing of the past. Our model ensures that caregivers can build real connections with clients, delivering compassionate, professional care in a way that benefits everyone.

Local Authorities hand out hundreds of hours of care work to at-home care providers. But in taking them, these companies are caught in a vicious cycle of paying their carers minimum wage, offering 15-minute care visits and constantly being pressured to accept reduced rates as Local Authorities struggle with budget cuts.

The socially funded care market is characterised by high competition, low margins and high staff turnover. And, as you now know, that’s not the Visiting Angels way!

Your typical client

There’s no such thing as an ‘average client’. We don’t believe so, anyway. What we can tell you, is that we’ve spent a lot of time getting to know our market. The typical demographic of our actual clients and who takes responsibility for organising care in the first place. What types of media they consume, how they like to reach out to us and when they are most likely to make what is, essentially, a buying decision. Albeit one that’s often made at an emotionally challenging time.

Our research tells us that our typical client is over 65, within the top 20% wealth bracket for the area and pays for their care with their own funds. They require a mix of personal care and companionship and value their independence and dignity. The first contact we receive from this particular client is usually from their son or daughter.